SOCIAL MEDIA

AN INCREDIBLE JOURNEY

Social media marketing and social sharing, in particular, can help to move potential customers move through the customer journey, all the way from first learning about your brand to actively advocating for it.

When focused most heavily on sales, the customer’s journey is sometimes referred to as “the digital sales funnel.” There are 5 stages of the customer’s journey, which is the process of building a relationship with your brand that all customers will go through.

Awareness: where a customer first learns about your brand
Consideration: where a customer considers purchasing from you or competitors but is not yet ready to buy
Purchase: when the customer actually purchases
Loyalty: where your customers favor your brand over competitors
Advocacy: when your customers will refer friends and family to you

THE EXTRA MILE

Unfortunately, a lot of business owners focus all of their energy on the first three stages of the customer journey and feel that once the customer has purchased their product, no extra work is needed on their part. This is a huge mistake because the last two stages—loyalty and advocacy—will bring you your most high-value customers who, in many cases, will actually send more great business your way.

Fun Fact: It’s up to five times more expensive to get new customers than it is to retain current ones. If that’s not enough reason to aim for brand loyalty, you also have a 60-70% chance of selling to existing customers, compared to a 5-20% chance for new customers.

Let me teach you about being RESPONSIVE! Why? Because responsiveness shows customers that you care about their needs, which builds their brand loyalty. In fact, 72% of millennials said they would be more loyal to a brand that responded to them.

Let me teach you why you about SOCIAL PROOF, and why sharing positive customer reviews will help people place a high value on the opinions of other customers.