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{"id":1990,"date":"2015-10-09T09:50:37","date_gmt":"2015-10-09T09:50:37","guid":{"rendered":"http:\/\/localhost\/stag\/?page_id=1990"},"modified":"2021-04-03T12:22:19","modified_gmt":"2021-04-03T19:22:19","slug":"about","status":"publish","type":"page","link":"https:\/\/www.lindsaymcgill.ca\/about\/","title":{"rendered":"About"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” parallax=”content-moving” parallax_image=”3313″ css=”.vc_custom_1455385349568{padding-top: 200px !important;padding-bottom: 200px !important;}” dt_color=”#ffffff” dt_color_opacity=”01″][vc_column][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1455385594830{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #fafafa !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text]<\/p>\n

Hi, I am Lindsay!<\/h1>\n

I am creative and full of passion for growing a brand online. Over the course of 10 years the social media landscape has changed continuously and while it was innovating and expanding, so was I – from social media community manager, social media management, digital marketing strategist to digital marketing manager.<\/p>\n

I graduated from the University of Western Ontario<\/strong> studying sociology and psychology, being the social butterfly that I am, I loved understanding humans and the way they think.<\/p>\n

Shortly after, I started my career in marketing, beginning as a Social Media Coordinator for a mobile accessory company. Working with Graphic Designers, Project Managers, and Digital strategists, I quickly learned the ins-and-outs of digital marketing. Diving into all things social, I began searching the net for new trends, strategies, and ways to grow a brand online. From there I moved on as a Digital Marketing Manager, wearing many digital marketing hats.<\/p>\n

Five years later, I decided to continue my hobby as a freelancer. I wanted to grow my skill set and learn more about digital marketing. I graduated from RED Academy, in Vancouver, learning SEO, Google Ads, e-mailing marketing, and brand building.<\/p>\n

My portfolio will go into specifics about my skills and certifications, but in a nutshell, I’ve been advising brands – from the mobile accessories market, lifestyle brands, technology start-up companies, and online\u00a0e-commerce shops.<\/p>\n

In my personal life, besides finding me behind a computer, you can see me exploring the mountains, being active in sports, biking, searching for the latest\u00a0digital marketing trends while listening to a killer playlist.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” equal_height=”yes” content_placement=”middle”][vc_column width=”1\/2″ css=”.vc_custom_1456404961032{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-image: url(http:\/\/stag.deliciousthemes.com\/wp-content\/uploads\/2015\/10\/services-bg.jpg?id=3334) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”about-services”]

SERVICES<\/h2><\/div><\/div>[vc_column_text]FIND OUT MORE <\/i><\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1456927345818{padding-top: 80px !important;padding-right: 20px !important;padding-bottom: 60px !important;padding-left: 20px !important;background-color: #55987d !important;}” el_class=”darker-overlay our-services”][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1456926349197{padding-right: 30px !important;padding-left: 30px !important;}”]
<\/span><\/div>

DIGITAL STRATEGY<\/h4>

Creating your social media marketing strategy doesn’t need to be painful. Let me guide you on how to create an effective plan for your business.<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1456926365697{padding-right: 30px !important;padding-left: 30px !important;}”]

<\/span><\/div>

BRANDING & IDENTITY<\/h4>

In order to be properly active on social media, you need to think about building your brand identity.<\/p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”45px”][vc_empty_space height=”20px”][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1456926441043{padding-right: 30px !important;padding-left: 30px !important;}”]

<\/span><\/div>

ADVERTISING<\/h4>

Organic reach is also shrinking as the leading networks ramp up their paid channels to monetize platform investment.<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1456926454474{padding-right: 30px !important;padding-left: 30px !important;}”]

<\/span><\/div>

CONTENT<\/h4>

Developing monthly content calendars, community building and influencer outreach programs and growth measurements.<\/p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1456405822913{padding-top: 140px !important;padding-bottom: 100px !important;}”][vc_column]

My Process<\/h2><\/div><\/div>[vc_empty_space]

BRAINSTORMING<\/span>01<\/span><\/span><\/h3>
<\/p>\n

Gathering ideas and goals from clients<\/p>\n

<\/div><\/div>

AUDIT + RESEARCH<\/span>02<\/span><\/span><\/h3>
<\/p>\n

Learn a lot about your business and your competitors and areas that need improved<\/p>\n

<\/div><\/div>

RESULTS<\/span>03<\/span><\/span><\/h3>
<\/p>\n

Transforming strategies into results!<\/p>\n

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